A chain of small, family-owned pet supply stores that carry premium, natural and organic items. We developed a complete brand identity for them, all based around a single insight.

Pets make terrible decisions on their own. That's why we have to make the best ones possible for them.

Art Direction: Joel Williams

When the post-fossil fuel world arrives, BMW will be ready. Their hydrogen-powered 7 Series sedan drives with all the precision, power and maneuverability you'd expect from any BMW. The only difference is, the only thing coming out of the tailpipe is water vapor.

Art Direction: Jeff Steinhouse

Michael Angelo's is a small, family-run company taking on the giants of the frozen food aisle. 

They use only natural ingredients, many of which are imported from Italy, and cook in small batches that go straight to the grocery store, never a warehouse.

They're a different kind of frozen food company. We created the Naturally Italian campaign to show what those differences are.

Art Direction: Jeff Steinhouse, Drew Hammond

I worked on Chili's for three years across two different campaigns. That's a lot of Awesome Blossoms. 

I learned valuable lessons that have served me well ever since. The first is that "Integrated Campaign" is more than just a buzz phrase. This is the client where I really understood the power of an idea big enough to cross multiple forms of media. The second is how different the Millenial audience truly is. The work changed dramatically when we began to openly court them. And perhaps most importantly, that a Presidente margarita with a top shelf upgrade is pretty damn good when you find yourself at an airport Chili's Too location on the way to a meeting.

Art Direction: Jeff Steinhouse

When Norwegian launched its newest ship, The Pearl, it became the cruise line with the youngest fleet on the planet. To celebrate, we created a custom perfume that recalled the scents you'd find on a new ship. We called this unique mix of saltwater, leather and ocean breezes "NEW SHIP SMELL".

Our campaign introduced this faux perfume to the public and included broadcast, print, a custom microsite and samples that were available online and also distributed via street teams at mall perfume counters.

Art Direction: Joel Davis

I'm a fan of local beers and spirits, so I consider myself extraordinarily lucky to have worked on some legendary craft brands. 

From helping with positioning and strategy to the actual names and copy on packaging, these are a few examples of my passion and profession colliding in fun ways.

Art Direction & Design: Luke Woody, Jose Canales, Joel Williams, Drew Hammond

As a global petroleum company with every franchise store being locally owned and operated, CITGO is an interesting dichotomy.

The We Know You campaign played off of that local ownership, showing how something as simple as a local convenience store receipt can reveal an entire chapter of a customer’s personal biography.

Art Direction: Jeff Steinhouse

There are some amazing gourmet coffee companies in Austin, and I’ve been fortunate enough to get to work with a few of them.

From helping with positioning, strategy and brand taxonomy to the actual names and copy on packaging, it’s always a pleasure to walk into a store and see our work on the shelves.

Art Direction & Design: Joel Williams, Luke Woody

Generations Federal Credit Union lives up to promises.  They believe that doing the right thing for their members ultimately leads to profitability. The only problem was, not many people knew about GFCU. A recent name change and messaging that focused on products, rather than purpose, made this unique credit union look and sound like everyone else.  The goal of our campaign was to help them both stand apart from competitors and stand for something greater in the minds of San Antonio consumers.  After the first year, gross assets increased by more than 25 percent--–over $100,000,000.