VANGUARD

As a pioneer in the personal investment space, Vanguard has democratized finance, blazed trails with lower fees and better returns, and championed the rights of investors. Over time, competitors have copied the very things that made the brand special, and the audience needed to understand a combination of our new innovations and core values. I was brought on at RED, the internal agency at Vanguard, and tasked with leading the team to bring these ideas to life in ways that would feel relevant to both old and new audiences.